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Optimizing GTM Strategy For Growth | Refine Labs B2B Marketing Roundtable

Stacking Growth | The B2B Marketing Podcast

CHAPTER

The Rise of Video Advertising in B2B Marketing

This chapter explores the transformation of video advertising in the B2B sector, focusing on new channels such as LinkedIn and Connected TV. It emphasizes the need for clear messaging and a cohesive marketing strategy to effectively engage audiences across diverse platforms.

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