RV E10 - C-Suite Alignment, "Arguments" Against Self Reported Attribution, and More... | Best of TikTok Live
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The Pushback on Self-Reported Attribution
The ideal conversion path for a customer is someone that lands on your homepage, which means they probably came through branded search or direct traffic. So spend a lot of time trying to figure out how am I going to get more people to convert here. Do we have unnecessary fields? What is the actual layout of the page? What's the messaging on that page? There's a whole like technical, mathematical flow of that and then the second piece is whether you do it through your own means or whether you use a tool like Winter.
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