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Elevate Classics: David Heinemeier Hansson on Leadership on Social Issues, Therapy, and Entrepreneurship

Elevate with Robert Glazer

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Evolving Norms and Brand Identity

This chapter discusses the evolution of the company Basecamp and its name changes, reflecting on product management challenges and the impact of societal norms. It explores themes of individuality versus conformity, free-range parenting, and the cultural admiration for countries like Denmark, questioning the balance between societal expectations and personal freedom.

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