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29min chapter
Mike Maples on Navigating the Idea Maze and Building Breakthrough Companies
"Request for Startups" with Erik Torenberg
Unconventional Market Analysis for Startup Success
Exploring the limitations of traditional market analysis methods in evaluating startup ideas, this chapter emphasizes the importance of considering future scenarios and societal shifts to uncover hidden opportunities. It delves into applying the jobs to be done framework and imaginative segmentation to identify market insights and underserved customers. The discussion also touches on the entrepreneurial mindset, growth breakthrough strategies, and advice for founders on pitching to VCs for success.
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Discover
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