We often conflate the idea of originality with creativity. Original ideas tend to get rejected because as a species, we tend to be distrustful of the new. Your job is to take an established idea and make it just a little bit different. And i think far from being disappointed by the idea that original ideas get completely rejected, i think that's really empowering.
Ron Friedman is an award-winning social psychologist who specializes in human motivation. He is a frequent contributor to HBR, CNN, Fast Company, and Psychology Today, as well as the author of multiple books including ‘Decoding Greatness: How the Best in the World Reverse Engineer Success’.
Find out how athletes, artists and entrepreneurs succeed so you can create your own breakthrough formula. Ron is on the show to discuss keeping score of success, how to creatively copy, finding your meaningful metrics – and Macklemore’s ‘Ten Thousand Hours’.
Talking Points
- How to reverse engineer greatness
- The stigma of copying
- The curse of creativity and the confusion with originality
- The Scoreboard Principle
- Setting desirable and undesirable metrics
- Why reverse engineering extends to all areas of society
Quote
"Make an established idea different."
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