Small Changes in Organizational Behavior

I like the idea of designing things with, oh, this might not be the solution, but it's going to give us some sort of information that we can put into practice. In a predictable, linear world, one unit of effort should get you one unit of return. This is the unpredictable space of orchard growing and not shoemaking,. It's a where we just don't know what's going to happen next. I had a client once who was in an organization that was super conservative, super afraid of having, of getting anything wrong. And he started telling people, ah, i just want you to try stuff. He said: "News cycles are short, and newspapers to