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Tim Herbig on Product strategy, goal setting and the difference between outcome driven and output driven teams

Product Pioneers

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How to Tell Your Team It's Not Going to Work

I think there's a certain correlation between how granular and strictly plan the process of a company is and their general unsecurity or uncertainty around the need to cover. Most companies try to battle this uncertainty with a more detailed process of what they want to do. I would say that probably, if you are in this situation, actually people come into the room and tell you that what you have to build, it will probably be extremely hard to reverse that exact scenario situation. But the interesting thing, I guess, which is often not that easy to answer is like to ask, okay, and how does success look like for this thing we're doing, right? What's different after? And then

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