Companies are moving away from musing sales, for us, ind a, marking automation to do that. Companies are also using segment to push data to a bunch of different sources. Data warehouses can be more cost effective than having to do all this smart logic stuff.
Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.
In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops.