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083 Why Your Accounting Firm Should Publish A Book

Jason On Firms Podcast

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Introduction

The future of media is skewing more towards people like me that create media for a specific type of person. I think across the board like books have this like staying power especially if you can frame them in a way that isn't going to be outdated within 12 months. Like what else will make you more one of one than being the person who wrote that book that they love? That's where you want to live. If somebody goes out and reads your book and has a positive experience that is the way to do it.

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