
#29 - Yat Siu
The Network State Podcast
00:00
Archetypes, branding, and emotional resonance
Yat outlines Jungian archetypes, how brands evoke feelings, and why consistent storytelling builds loyalty.
Play episode from 16:02
Transcript

Yat outlines Jungian archetypes, how brands evoke feelings, and why consistent storytelling builds loyalty.