How to Prioritize Your Sales Process

The problem prioritization. That's a really great way to think about early, early stages of the sales processes. We need to find a problem, but we also need to find other people that care about it. It's like they want their food sucks and so we'll tell them we'll give them better food because of these four bullet points in our company maxims. And how we're going to swing on us and take a business well into next year is what will set us up for success. But I won't say that I've run into at least with these companies that they're pointing the ship in the wrong direction.