The Two-Beers Rule

My lead magnet giveaway went viral — 600 comments across LinkedIn and X. It booked zero calls. So I brought Tim Keen (agency

founder with an exit, and one of the best funnel minds in the game) onto the show to rip my lead generation funnel apart

live — and he showed up having already rebuilt it the night before.

If you run a marketing, paid ads, or SEO agency and your landing pages get opt-ins but your calendar stays empty, this

episode is the teardown you should be doing on your own funnel.

You'll learn:

- The "two beers" test: why confused visitors bounce, and how to walk eyes from headline to booked call with nothing

blocking the maze

- Why your lead magnet headline should lead with proof, not cleverness ("40+ prompts powering 300+ agencies" beats anything

clever)

- The thank-you page most agencies waste — and how Tim turns it into the page that actually books the call (video +

personalized offer + survey, in that order)

- Why asking for registration right after the email opt-in kills conversions, and what to ask for instead

- Pre-filled calendars, qualifying forms, and the friction fixes that stop qualified leads from abandoning at the booking

screen

- Moving off GoHighLevel: what's worth replacing, what isn't, and the custom stack Tim built (spec-as-contract builds,

Convex, ClickHouse, full attribution)

- Build vs. buy, straight talk: why building your own software probably won't make you more money — and when it will

📅 Book a call: If you want systems and funnels like this built inside your agency — and a business that works without you —

book a call: https://www.8figureagency.co/schedule (Booking from the podcast and running a 7-figure agency? You'll talk to

me personally.)

🔗 Connect with Tim Keen: Tim builds custom funnels, marketing systems, and software for agencies and B2B businesses. He's

launching everything soon — for now, find him on LinkedIn: https://www.linkedin.com/in/tim-keen

Chapters

00:00 — If you're not doubling booked calls every quarter, something's wrong

01:12 — Who is Tim Keen

06:21 — Don't let AI write your copy — write it once, build the skill from the delta

08:54 — The two-beers rule of funnel design

10:09 — Viral giveaway, zero booked calls: diagnosing why

11:44 — The registration form that makes brains bounce

13:43 — The thank-you page that actually books the call

16:47 — Qualifying forms, pre-filled calendars, removing booking friction

19:16 — Life after GoHighLevel

21:36 — Building won't make you money (and when it will)

22:00 — My agency went AI-native this week: 40 people to 2

24:01 — Tim's software factory: spec-as-contract, Convex, ClickHouse

28:22 — What Tim's offering and how to reach him

30:40 — Book a call — 7-figure agencies talk to Jordan directly