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2022 eCommerce Trends Report

The Unofficial Shopify Podcast

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Is There a Sample Size Difference?

We got 600 stores about it's US centric, about two thirds are in the US. Seven million average revenue. And then about 60 to 70 questions. One thing I learned in finance is that, man, if you've got a depending on how you chop and dice the data and outliers and averages or means, you can get data samples for anything you want to do. So when I hear that someone has at least put is aware of sampling bias and is at least like thinking about it, that’s all I need to know.

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