How Do You Stay Current With the Latest Marketing Trends?

Hey everyone. So I have not done a solo episode in a WHILE and I thought "hey, it's time."

I did a OneGuide Marketing Roundtable a while back and answered these 10 questions from CEOs of tech companies. What's OneGuide? OneGuide is like your on-demand advisory board >> expert calls and written how-to guides for fast-growing B2B companies. Check them out here: https://askoneguide.com/

Here are the questions I answer in this episode:

1. What are best practices to convert leads into customers with minimal direct human interaction (e.g. focusing on digital)?

2. How do you stay current with the latest marketing trends?

3. What is the difference between demand generation and lead generation?

4. What do you need to set a foundation for your demand generation?

5. Interested in learning how to get the biggest bang for the buck?

6. Nowadays creating and posting “expert content” is all the rage. However, most companies that do that seem to outsource composing such content to agencies without the expertise in the area. Does that work? Is it worth it to improve company visibility?

7. As we establish the marketing department with scarce resources, which strategies should we be focusing on?

8. Does inbound marketing have an impact on outbound sales?

9. How to effectively implement online demand generation in a business that is primarily offline?

10. We have a good foundation (SEO, paid search, analytics, CRM, content) - how to scale effectively?

Resources mentioned during this episode:

- How to Prioritize your Startup Marketing is Episode 15

- My content creation conversation with Devin Bramhall (CEO at Animalz) is Episode 63

- Modern Demand Gen Playbook: https://furmanovmarketing.com/playbooks/modern-demand-gen-for-startups

- VoC Research Playbook: https://furmanovmarketing.com/playbooks/use-these-6-steps-to-build-personas-like-a-boss

- 1-Page Marketing Plan Playbook: https://furmanovmarketing.com/playbooks/3-steps-to-create-a-winning-marketing-plan

This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io

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Thanks for listening!