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Engineering for Change, with Will Butler-Adams

Intelligence Squared

Is There a Difference Between Men and Women in Cycling?

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We're about 35 % women in the u k Am, and then that changes bit more in southern europeb. We sell most of our bites through independent bike dealers, m i b ds. And we tend to sail through urban bike stores ofvious sleekers, win urban and brand. One thing as well, of that perception of cycling er, you know, in the sweaty man in liquaries, is it's man. Making cycling broader feels like one of the ways to get to that 30%.

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