We're about 35 % women in the u k Am, and then that changes bit more in southern europeb. We sell most of our bites through independent bike dealers, m i b ds. And we tend to sail through urban bike stores ofvious sleekers, win urban and brand. One thing as well, of that perception of cycling er, you know, in the sweaty man in liquaries, is it's man. Making cycling broader feels like one of the ways to get to that 30%.
With the climate crisis mounting, cycling is often touted as being part of the solution for how we can make our cities less congested, more green and generally more pleasant places to be. The unmistakable silhouette of a Brompton bike, first created by Andrew Ritchie in the late 1970s, fits many of the credentials crucial to helping solve today's transport and mobility challenges and yet the company’s unique folding design has been a favourite for citydwellers for decades. It’s now the subject of a new book: The Brompton: Engineering for Change, written by Brompton CEO Will Butler-Adams and the book's co-author financial journalist Dan Davies. Will recently joined our host Rosamund Urwin of the Sunday Times to tell her about the Brompton story.
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