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Amazon.com

Acquired

CHAPTER

Navigating Turbulence: Bezos and Amazon's Turning Point

This chapter explores Jeff Bezos's investment strategies and leadership dynamics at Amazon during the dot-com bubble's decline. It discusses the challenges the company faced, including financial struggles and leadership changes, while highlighting the pivotal shift towards profitability and efficiency. Through strategic partnerships and innovative approaches, the chapter captures Amazon's resilience in navigating a critical period in its early history.

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