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The Corporate Lifecycle + The Market’s Fallen Heroes — ft. Aswath Damodaran

Prof G Markets

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Navigating Corporate Rebirth and Market Adaptability

This chapter examines how companies like Starbucks and Meta navigate challenges and adapt to changing markets. It focuses on Mark Zuckerberg's successful strategic shift at Meta and contrasts it with the struggles faced by Howard Schultz at Starbucks, while also considering revitalization opportunities for other brands like Lululemon.

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