How to Build a Successful Niche Store

A lot of businesses make a mistake when they go in and everything is business, right? They want to figure out how to get people to buy from them immediately. You need to engage with people at a community level. Because if you come in and are like, I would like your money, you're just going to get what you're going to get rejected. And that's the big, no matter how cool your stuff is, you come across as too capitalistic to focus on the niche.