Human-First AI Marketing Podcast by Avenue9 cover image

AI Meets Scrappy ABM: Account-Based Marketing with Mason Cosby

Human-First AI Marketing Podcast by Avenue9

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Navigating AI in Account-Based Marketing

This chapter examines the intersection of AI and account-based marketing in a small-town context, highlighting both the challenges and opportunities of targeting a narrow audience. It emphasizes the need for a human touch in marketing strategies to build trust while leveraging AI for efficiency and personalization. The discussion also covers best practices for integrating AI tools without compromising the quality of client relationships.

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