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We're bringing you a no-fluff episode from The World's Best Email and Retention Podcast, hosted by Jordan Gordon—email marketing strategist and philosophical lead at Pilot House's retention team.

Subscribe to TWBERP:

https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A

In this solo episode, Jordan dives deep into how marketers can use cognitive biases—like anchoring, loss aversion, nostalgia, and egocentric bias—to supercharge their email marketing. But this isn't a psychology lecture. It’s a tactical playbook you can implement right away, packed with examples like:

How “plop plop, fizz fizz” doubled Alka-Seltzer sales using anchoring bias

Why doubling loyalty points is more profitable than discounting

How rhyme literally makes copy seem more truthful

The hidden power of sunk cost and goal gradient in email flows

This is the episode you’ll want open next to your campaign planner.

What you'll learn:

How to apply 20+ proven cognitive biases directly into your email strategy

Tactical frameworks for building automation flows that convert

Real-world examples that make these psychological tactics click

Listen in and turn your email campaigns into retention machines.

Timestamps

00:00 – Intro: Why cognitive biases matter in email marketing

02:03 – Anchoring Bias: How to double sales with simple tricks

04:58 – Framing Bias: Telling better stories in your campaigns

08:51 – Loss Aversion: Creating urgency without discounts

12:20 – Nostalgia & Social Proof: Making your brand feel timeless

16:25 – Recency Bias, Goal Gradient & Loyalty hacks that work

20:00 – Rhyme is Reason & Isolation Effect: Persuasion that sticks

24:10 – Sunk Cost & Effort Justification: Boost conversions subtly

26:00 – Final Thoughts: Build your bias list and boost results

Hashtags

#emailmarketingtips

#cognitivebias

#dtcpodcast

#ecommercegrowth

#marketingpsychology

#retentionmarketing

#subjectlinehacks

#anchoringbias

#framingbias

#urgencymarketing

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