Navigating Innovation in Business

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This chapter delves into the advantages and challenges faced by startups and established companies, emphasizing the differing perspectives they hold. It discusses concepts like Blue Ocean Shift, value innovation, and non-disruptive creation, urging for a holistic approach to innovation beyond just financial success.

Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?

This week on How I Built This Lab, Renée shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what is non-disruptive innovation and can it offset job displacement in the age of AI?

This episode was produced by Kerry Thompson with music by Ramtin Arablouei.

It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.

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