6min chapter

How I Built This with Guy Raz cover image

Less competition, more creation with Renée Mauborgne

How I Built This with Guy Raz

CHAPTER

Navigating Innovation in Business

This chapter delves into the advantages and challenges faced by startups and established companies, emphasizing the differing perspectives they hold. It discusses concepts like Blue Ocean Shift, value innovation, and non-disruptive creation, urging for a holistic approach to innovation beyond just financial success.

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