The Importance of Niche

A good example is a property that I own in Bentonville, Arkansas. There's not a ton of competition there, but there's enough volume. Concrete checks the boxes. It's semi high ticket, $2,000 to $10,000 in and above. And it's also a phone drum. So the niche checks the box, the city checks the box. A bad example would be I thought that there was a niche called basement water proofing that would be a home run. But Atlanta is too big of a city so it also attracts more competition. In that website, it cost me an arm and a leg to try to rank it to which at some point I

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