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What Amazon Knows About Scaling (That You Don’t) with John Rossman

Scaling Up Business with Bill Gallagher

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Cultivating Innovation at Amazon

This chapter explores Amazon's transformative shift towards a 'betting bigger' mindset, particularly during challenging times. It highlights the significance of customer trust, rapid experimentation, and strategic partnerships that fueled the growth of Amazon's marketplace. The discussion emphasizes the need for businesses to maintain direct customer relationships and view platforms like Amazon as tools for customer acquisition rather than sole sources of income.

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