Quantum Metric and Quantum Data

I would say we were using data and customer insights to help drive the decision that yes, we felt that this was important to us and our customers. But there was kind of like a soft rule of thumb that if you can't nail it in three tries, then it's time to kind of move on because we have those scarce resources. And so what I love about quantum metric plus a b tasty is that if I would have had this on the pets product team, I just like my life would have been changed honestly.