The Diamond Is Forever

Tomiyes: Once you've opened up that new perspective, now you need to snap their attention to it. So wego back to the diamond is forever example. You know, when we collectively, societily heard this, a diamond is forever,. We are like, that's true, but, oh, because it createsthat moment of truth in story telling. And ideally, it makes it impossible not to do something. It becaus in tha story, the moment of truth. They must make a choice at that point. Remember, the truth s a choice. This is like the money part. This is the part where, like, everybody's glad they stuck around.