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Why free stuff makes us crazy
Marketing Against The Grain
The Fallacy of Free Promotions
There's like this fallacy that we have as consumers that the price we're paying is just for the good itself. But even long before e-commerce, long before you went online and bought that pair of jeans on Amazon or whatever, if you go to a brick and mortar store and you buy, let's say, a pair of pants, part of what you're paying for is the trucking and the shipping to get that there. Those prices just aren't a transparent part of the pricing model and we don't often see them. So you just like it better be free.
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