Evolution of Online Fundraising in Political Campaigns

This chapter explores the challenges and changes in online fundraising for political campaigns, including the shift away from using Facebook as a primary platform and the evolving strategies for email programs and acquiring names on Facebook. The speakers discuss the impact of Gen Z on internet culture and political marketing, emphasizing the importance of creating native and relevant content. They also discuss the potential of audio ads in political advertising and the need for greater adoption and understanding of its value.