The Proof Point cover image

The brand crisis that’s lengthening your sales cycle

The Proof Point

CHAPTER

Building Trust in B2B Marketing

This chapter addresses the key challenges faced by B2B sellers in delivering credible customer evidence to sway buyers, revealing a stark trust gap between marketers and buyers regarding influencers. It underscores the necessity for authentic peer reviews and robust ROI metrics to enhance credibility and foster meaningful connections with potential customers.

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