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These Social Media Hacks Will Blow Your Mind

App Marketing by App Masters

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Impact of iOS 14 Changes on Facebook Advertising Strategies

The chapter highlights the challenges faced with optimizing for trials and retargeting post iOS 14, leading to a shift towards interest-based targeting as a primary strategy. Strategies for interest-based targeting, budget allocation adjustments, and the effectiveness of lookalike audience expansion and customized ad copies are discussed in relation to adapting to the changes in tracking reliability after iOS 14.

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