3min chapter

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EP #41 | PPP & the Soul of Free Market Liberalism

Open College Podcast

CHAPTER

The Importance of Branding

i'm thinking of higher education institutions and hillsdale college in michigan which is famous for being a mission driven college. hillsdale college accepts absolutely no government money as a matter of principle but it decided to make that an integral part of its public brand. It would be a terrible branding mistake for hillsdale college to accept say ppp funding from the government, i says. I live in a free country and I should be able to do he's perfectly free and justified in relaxing however he sees fit said sam waltin. If you have made a set of choices and you've committed to a brand then you do have an obligation to stick with those choices as well as to live up

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