Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors cover image

#14 The Art and Business of Online Writing: On Data Driven Writing and How to Reach 100 Million People | Nicolas Cole, Author

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

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How to Be a Successful Content Marketer

In your book, you talk about using data to shape your topic. Do you suggest in the early innings when someone is still trying to get started that people just try wildly different things? I mean, if you're really going for trying to find interesting data, should you just kind of every day or every week, it's like you're testing out something new and honing in from there? If you're really starting from a blank slate, that's what I would do.

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