Takeaways
- Krateo helps businesses capture and collect meaningful data from website visitors, focusing on email capture and prospecting.
- The platform addresses the problem of low conversion rates and the reliance on third-party cookies for marketing.
- Krateo differentiates itself by providing demographic profiling, behavior analysis, and accurate information through machine learning and AI.
- The long-term vision for Krateo is to become a generative AI recommendation machine, providing personalized insights and recommendations based on historical data.
Summary
Website Visitor Identity and Customer Acquisition Costs (CAC) are two of the biggest pain points for Marketers today. Every eCommerce website has a leaky bucket and they need to plug it. In this episode, we interview Clay Sharman, Founder and CEO of Krateo AI. Not only are they helping eCommerce brands reduce their CAC dramatically by identifying 60% of website leakage with an email and demo data, they are using AI to help Marketers fully understand their website composition and behavior so they can drive and predict future actions.
00:00 Introduction
01:08 The Problem Krateo Solves
01:59 The Impact of Cookies on Marketing
02:41 The Inspiration for Krateo
03:48 Competition and Differentiation
05:14 The Long-Term Vision for Krateo
06:28 Building AI Recommendation Models
07:23 Ideal Customers and Customization
09:23 Use Case
12:24 Measuring success with Krateo
15:03 Getting Started with Krateo
18:38 Case Study
21:36 Summary & Conclusion
