#0084 - Jeff Patton - Product thinking and user story mapping
No Nonsense Leadership
00:00
How to Be Product-Centric in Your IT Team
Digital teams tend to be quite product-focused because that's the way they've been set up. But IT teams really struggle with this, says Shane Murray. When you hold teams accountable for how effective their users are, that's product-centric. Story mapping helps us focus on the outcome piece and then we jumped onto budget thinking.
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