In the absence of intentionality, jason, you'll slip into one realm or the other and not really know what you're tring to do. I think that companies are a great change agent. There's a mission driven company out there for any young person who cares about that issue. You can go join a notaof e comporty or tartng or start one exact oso on. And my only is that you'll be able to measure the impact of unintentionally slipping and sliding around. Yes vers is picking a course and sticking to it.