How to Be Unapologetic in a Social Situation

Never do the disclaimer laugh because it's just as it sounds. It's a disclaimer to try to soften the blow of your request. Don't apologize for what you're saying. Part of the reason that I have my guys open and eject with over 250 women during their three-month coaching tenure is because you get used to social pressure. And this too is part of the reason I have my clients almost willingly embarrassed themselves in ways that they can handle.