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How behavioural economics and personalization shapes your life

The David McWilliams Podcast

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You Know, You're a Riskaverse Person, You Know?

The idea that you have a personal connection, and which is unbelievably remote nemer. You now they clear about you, tat you, e they care about you. And then, of course, they figure out what sort of person are you. Are you a likable person? Are you a riskaverse person? Once an advertiser has information about you, then suddenly an whole new approach to marketing takes over.

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