Ep 290: Pet Health Comes Home with MySimplePetLab's Jen Hagness
DTC Podcast
The Importance of TV Advertising for Your Product
Eric: I could see TV advertising being really good for your product. You could have a commercial where someone is sort of like seeing all these things wrong with their pet, potentially. The new assortment that we're bringing in this spring is going to have a slightly lower price point. We actually believe the future will be that pet parents will buy both the test and care product,. Whether it's in a bundle or whether they do one and the other.
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