Top of Funnel is A Scam: A Nuanced, Thoughtful Take
Ecommerce Playbook: Numbers, Struggles & Growth
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The Controversy of the Top of the Funnel
The hosts analyze a controversial tweet about the top of the sales funnel being a scam, discussing their personal experiences and the misuse of the concept by ad platforms. They highlight the lack of a shared definition for the term and caution against solely focusing on attracting new visitors unprofitably. The chapter explores the financial state of brands falling for top of funnel strategies and the challenges associated with different advertising channels.
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