
Beyond Basics: Using AI for Smarter Legal Marketing
The Automated Lawyer
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Navigating AI in Content Creation
This chapter explores the hesitations surrounding AI tools like OpenAI for blog writing, emphasizing that the quality of content is more crucial than its source. It advocates for the importance of personal storytelling and authenticity in engaging audiences, particularly on platforms like LinkedIn, while cautioning against overly generic educational content. Additionally, it offers practical strategies for improving email communication and management in a legal marketing context.
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