2Bobs—with David C. Baker and Blair Enns cover image

How Would You Prepare for a Downturn?

2Bobs—with David C. Baker and Blair Enns

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The Sixth Tactic to Make Your Firm More Resilient

Don't pay off existing debt earlier. Give up bonuses instead of permanent salary increases. Pay attention to client terms. Address any facility issues, maybe seek a pause or forbearance. Don't sign any long term leases. The sixth one is lead generation. There are more firms that are really well positioned than ever before. But there are still a whle bunch of firms, my guessis more than half, who just are not disciplined about it. It's still too accidental. They need a fire that's burning already and then they can just add a little gasolene to it - in case anybody takes me literally. If you start it up now, then you've already gained all f

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