The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024
Behind the Numbers: an EMARKETER Podcast
Intro
This chapter examines the evolving landscape of performance marketing through the lens of AI advancements, featuring insights from a senior tech leader. It emphasizes the critical need to showcase marketing's value to higher management for increased investment.
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