Guide to Fan-First, Brand-Second Marketing with Dan Salkey and Dean Harrison | Ep. 335
The Marketing Millennials
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Engaging Fans Through Cohesive Campaigns
This chapter explores the complexities involved in executing marketing campaigns centered on fan engagement rather than traditional brand-driven strategies. It highlights the importance of consistency and a strong messaging hierarchy across various touchpoints, while addressing the challenges of synchronizing creative elements in a diverse market landscape. The discussion also examines the effectiveness of collectible moments and brand characters in enhancing consumer engagement and brand awareness.
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