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872: Opportunities Along the xP&A Frontier | Dan Fletcher, CFO, Planful

CFO THOUGHT LEADER

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Is There a Business Dynamic That You've Helped to Elevate?

Finance leaders are paying closer attention to certain business dynamics. There's a whole universe of really geeky and wonderful metrics that are next level for that group such as how many dials. What is the pickup rate? What is the conversation rate in terms of folks who will stay on the phone over 30 seconds. And so there are all these very cool metrics that just because we live in such a digital information age, we're able to capture and keep well organized often within planful tool.

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