The Whole Foods Rebellion | Vision Quest | 1
Business Wars
00:00
A Leap into Organic Retail
Mackie and Renee's journey to open Safer Way, a natural food store, reveals the struggles of entrepreneurship in the face of financial and logistical challenges. As they pivot to a larger supermarket model, they confront skepticism and ultimately decide to merge with another grocery store to create Whole Foods Market, embracing a wider clientele in Austin.
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