You're Back in the Classroom Remembering the Challenges to Implementing Jobs

Andrew Keen: I think for our alums who are listening to this podcast, we've got you exactly where we want you. You're back in the classroom remembering how we talk about the challenges to implementing jobs and the fact that the data that is so abundant is not very useful to you. And adding more data doesn't make it any more insightful. So Andrew, back to you. It was an HBR article, Know Your Customer's Jobs to be Done, written by Clay and a number of other colleagues. In it, they mentioned Bob and some work he did on people that are downsizing to a condo from a home. He came up with some insights that just blew me away