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An experimental culture is the best moat you can have | Yuriy Timen (Grammarly, Canva, Airtable)
The Seed Stage - formerly "the June Podcast"
How to Test an Acquisition Channel the Right Way
I was listening to your podcast with Lenny, and something that really struck me was you mentioned that one of the biggest mistakes was to not test an acquisition channel the right way. So basically conclude too early and move on and say it didn't work. How do you know when a channel is tested properly? Do you have a thought answer for this one? Yeah, great question. I think there are a couple of angles. There's kind of a qualitative angle, and there is a quantitative angle. You'll sometimes see like, hey, we have 10,000 bucks to spend. And so, lo and behold, $10,000, the YouTube is not a channel you should be
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