The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#45: Running product marketing globally at $100M+ ARR, working with field sales, and more with Eyal Webber-Zvik, VP Product Marketing at Cato Networks

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is There a Zero Bullshit Approach?

Israeli culture is very direct and straightforward. In the US we have like the shit sandwich, which is like I'm actually going to like say something shitty to you,. But I'm going to put it in the middle of two compliments so you don't feel it as much. So yeah, we don't have it. We'll just say shit to your face. If we feel that you should hear it. And we also appreciate that being said to us. Neil zero bullshit or what we call it on the marketing side, no marketing fluff approach goes out to the materials that we produce.

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