The Books & Podcasts That Marketers Love | Original Research
B2B Growth
00:00
Podcasting
There's a place for storytelling but not in the same way most podcasters approach it. People are listening to B2B shows because they want to get better at work and I think if you as a B2B podcaster are trying to reach folks in when they're wearing their like you know I'm at work hat or I'm trying to get better I find myself more gravitating to the higher level again Christopher Lockhead beats on Gary Vee all the time for saying the same 12 things over and over againbut hearing it from him packs a different punch with me. We'll be experimenting with a narrative style interview episode we're switching up how bingy this podcast works
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Transcript
