Customer Intelligence Relationship, Communication, Judgment, and Then Prioritization

Great product managers in my experience and research have a really high level of customer intelligence. They go through each one of these briefly, but they all build together to build this foundation from which product managers pull when they're going through our complex world of product management. So it's been really a fascinating time to write the book and to interview and tell the stories and learn more as I went on. But I don't think there's a priority order here, but this is the way that the book lays out.