MASTERCLASS on Business Building in India in 2024, Angel Investing, Good Hiring Practices & More!
The BarberShop with Shantanu
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Navigating India's Diverse Consumer Landscape
This chapter explores the challenges of launching consumer products in India's varied market, focusing on regional preferences and the need for tailored value propositions. Through the example of dosa, it highlights the importance of product customization and effective communication strategies to cater to the diverse tastes and purchasing habits across different states.
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